There are so many mistakes we as humans and marketers are prone to making. There are critical complexities involved in our decision making. When we are about to launch a marketing campaign with the help of a reputable experiential marketing agency in tow, we forget to align our internal teams and just get blindsided by the awesome results of what their many previous clients were able to achieve.
Your Teams Need Prep And Pep Talk!
How can you ignore this one step when planning for a much awaited experiential marketing campaign? You can’t just forget the fact that different individuals in your teams belong to different disciplines and they will be performing different tasks. They all will be looking at the event from their own unique perspectives until you unify them with a single goal.
You have come up with a unified brand mission and there is a specific objective to the whole event as well but who is going to convey the same to your teams? When it comes to briefing everyone on a unified brand mission, it is your responsibility to do that. And when it comes to assigning them their distinctive objectives, you need to be more careful. Every employee and associate of yours will have a different set of tasks and duties to perform and so you need to integrate them all in such a manner that the result is the ultimate goal you seek. The timing, synchronization, coordination, dependence of one act over the other and their individual objectives have to form one coherent activity that leads to the successful completion of your experiential marketing campaign.
Will One Briefing Be Enough?
Don’t make the mistake of thinking that one brief is going to produce the desired results. You will have to keep your game high up there if you really want to keep your teams motivated and energetic about the event. Their full cooperation and enthusiasm is what you will need to achieve the results you seek. You will also need to analyze the success of your campaign later and for that you will need to consider what KPIs are important for each team or department or division. You will prepare and deliver your briefs accordingly.
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