The Basics of Experiential Marketing

Social media and technology has made it simpler for companies to market to their consumers in a lot of ways. Nevertheless, these tactics of marketing lack the interaction and connection that can make a lasting impact on the customer. Consider the number of advertisements you see on the billboards, the internet, while driving and in commercials on TV. There are high chances that you might not be able to recall a lot of those ads owing to lack of interaction and the quantity of ads.

Experiential Marketing is a strategy of marketing that engages the customer and crafts real-life experience that will be remembered for years to come. This kind of marketing concentrates on getting the customer receive a hands-on experience of the brand. For instance, Jill’s company sells HealthX energy drinks. To make sure that consumers get to experience the product, they go to health or fitness events with a bright truck and outgoing sales representatives that hand out free HealthX drinks to customers leaving the event. This kind of marketing permits the customer to try out the product directly and create an experience that they won’t forget.

Significance of Experiential Marketing There is a range of services and products that companies should market in a way that will grab the attention of the customer and stay in their mind for long. Experiential Marketing Agencies provide a personal connection that permits the customers to remember the service or product. Experiential marketing is much more than an advertisement or a billboard. It caters to the emotional side of consumers.

What Do You Understand By Experiential Marketing?

When you hire an experiential marketing agency, you will see how different their approach and ideology towards marketing are. The way they understand marketing is very different and this is where you stand to gain even more. Experiential marketing is focused on engaging the consumer by creating real-life experiences. They are made to feel and look at things that they will remember for a long time and as a result the image of your brand in their minds will have changed forever.

This type of marketing is relatively new but is gaining more and more importance due to its massive impact. It focuses primarily on getting the target audience and/or consumer to experience the brand. A better way to understand experiential marketing is to understand these examples that had the whole world talking. Your experiential agency should be willing to come up with something that is as interesting as this if they want to establish you as a strong brand.

When Coca Cola Introduced Their 2018 World Cup Augmented Reality Experience

The 2018 FIFA World Cup became unique due to Coca Cola last year. The company celebrated its start by giving fans and the cola lovers an amazing augmented reality experience. This was seen outside of Zurich train station. Participants got the opportunity to participate in a competition to win the official match ball and also a chance to show off their skills on screen with famous Switzerland player Xherdan Shaqiri and also take a picture with him later. This was enough to tie to the Coca-Cola brand with the world’s biggest sport event and the impact it was able to create was one of a kind.

The Simpsons Movie Stunt With 7-Eleven Stores

For the second point we went a little far off into the past when the creators of the franchise, 20th Century Fox came together with 7-Eleven stores back in 2007 and transformed 12 of its stores into Kwik-E-Marts. This resembled the shop run by the character Apu in The Simpsons and they were able to pull it off successfully which led to phenomenal promotion of The Simpsons Movie. Now if your Experiential Marketing Agency can get something like this done, you have a winner.