While you plan for your next influencing marketing campaign, stay updated on the latest industry and marketing trends. How does Instagram support creators? Why does everyone prefer to work with micro-influencers? Should you invest in this experiential marketing service?
This post covers all the following influencer marketing trends for 2022-
- Creator-focused Marketplaces
Platforms, such as Instagram and Tik-Tok, are easy ways for creators and brands to cooperate on campaigns. Both platforms release new tools and features within their creator marketplaces as it helps streamline how influencers and brands communicate. That’s great news! Everything is done in clicks and on apps, which is an effective way of marketing trends.
- Rise of Micro-Influencers
Micro-influencers have incredible niche community brands to tap into, and building their product recommendations seems like they are coming from a trusted confidante. They might not be a massive following, but micro-influencers still hold a crucial social presence, with up to 100k followers. These influencers are making a trend.
- Video Content Partnerships
With the increasing popularity of social media portals like Instagram, vertical video is becoming the fundamental component of influencer marketing. In simple terms, video content reigns supreme this year. Adding videos to your strategy exhibit your brand’s visual representation and convey your brand’s message in a precise manner.
- Influencers Turned Business Owners
Many influencers have opened up their coffee shops or more businesses after gaining popularity. It opens up a world of opportunities for partnerships. Partnering with an influencer’s account for your upcoming campaign is beneficial. Without any doubt, influencer marketing encourages people with plans to build up their startups.
- Authenticity Over Perfection
Credibility on social media is an effective way to create a digital community and become a boosting influencer marketing trend. Creators shifting away from the curated feed aesthetic are opting for sharing less filtered and adding more in-the-moment photos of their lives. Authenticity is valuable in the marketing world.
Opting for a brand activation agency helps you know about the trends and motivate you to perform your influence marketing campaign. And social media campaigns play a crucial role in every field while the marketing world changes the game.
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