Social media and technology has made it simpler for companies to market to their consumers in a lot of ways. Nevertheless, these tactics of marketing lack the interaction and connection that can make a lasting impact on the customer. Consider the number of advertisements you see on the billboards, the internet, while driving and in commercials on TV. There are high chances that you might not be able to recall a lot of those ads owing to lack of interaction and the quantity of ads.
Experiential Marketing is a strategy of marketing that engages the customer and crafts real-life experience that will be remembered for years to come. This kind of marketing concentrates on getting the customer receive a hands-on experience of the brand. For instance, Jill’s company sells HealthX energy drinks. To make sure that consumers get to experience the product, they go to health or fitness events with a bright truck and outgoing sales representatives that hand out free HealthX drinks to customers leaving the event. This kind of marketing permits the customer to try out the product directly and create an experience that they won’t forget.
Significance of Experiential Marketing There is a range of services and products that companies should market in a way that will grab the attention of the customer and stay in their mind for long. Experiential Marketing Agencies provide a personal connection that permits the customers to remember the service or product. Experiential marketing is much more than an advertisement or a billboard. It caters to the emotional side of consumers.
As the world is coming out of self-quarantine, the experiential aspects of marketing are gaining momentum as well. We already understand how experiential marketing and brand activation work to completely alter the perception of your customers regarding your brand. It is not only a communication tool but a way to deliver beautiful and memorable experiences for your customers.
But Why Do Your Consumers Value Experiences More Than Anything Else?
Why Do They Want To Connect With Your Brand On A More Personal Level?
Why Do You As A Brand Should Pay More Attention To How They Perceive Your Company And Your Offerings?
Competition is fierce. Experience is something that will always be valued by your customers. This is exactly what is going to set you apart from your rivals. This is why experience brings more value to your brand and a higher degree of recognition to your business.
EXPERIENCE AND VALUE-HOW ARE THEY RELATED TO EACH OTHER?
If you have ever planned an experiential marketing campaign, you know what all strategies go into it. You will have to completely shift your focus from traditional channels of marketing and digital marketing and bring it on creating experiences. When it comes to delivering an in-person and personalized experience, you will have to let go of all your inhibitions and use social media marketing channels only as a tool to propagate your intentions and spread out the word. The main event is the one that you are planning for at the nearest shopping mall or probably at the most happening hotspot / restaurant in the middle of the city. An event that can be experienced directly by your customers is going to be more precious to them than any other virtual promotional campaign. A product or service that they can experience right in front of their eyes and feel with their own senses is going to have more value to your customers than any other offering. If you compare this live experience with something that is online or probably virtual, the former is always going to have more value as compared to the latter. Humans live for experiences and experiential marketing is a way to deliver that to them.
Can You Completely Forego The Use Of Social Media When Paying Attention To Brand Activation?
You will be using social media channels and content marketing, email marketing and several other forms of advertising platforms to emphasize on the highlights of the experiential event in tow. You will be marketing the main event through these channels and try to make the most of these platforms by creating curiosity for the main event. It will also help you increase interaction between your customers and your brand. Building anticipation is something that should come to you naturally through these digital marketing channels. Remember, your focus is not on maximizing the outreach of your social media channels. It should be on maximizing the anticipation or the buzz for your big marketing event that you have planned for. So remember not to give away the juicy details of your experiential marketing campaign too soon. Keep your audiences guessing so that you can get maximum footfall on the big day.
Experiential Marketing – A 3D Version OfYour Regular Marketing Campaign
Your regular marketing campaigns are visible on various marketing channels such as television, radio, social media, the internet and big banners across the city. On the other hand, your experiential marketing campaign is something that is going to display your art of storytelling in front of your customers. It is going to connect you and your prospects physically at a venue that is not only popular but conducive to creating experiences that your customers are going to value and remember. It is beyond your social media / digital presence and takes a form of sensory factors that your prospects can see, feel, hear, taste and enjoy.
Experiential Marketing Agency 