According to marketing gurus and experts, even a top experiential marketing agency will not be able to help you if you are not following up with your potential customers after you have completed the event successfully. In many ways you will be harming the reputation of your brand if you are not able to stay connected with your prospects and loyal customers after the completion of your marketing campaign. You will be obviously analyzing event data and measuring your success according to the previously set parameters and metrics. These are the benchmarks that will help you assess the success of your event and also draw a comparison between your current promotional campaign and the ones that you carried out last year.
Amidst all this do not forget to effectively follow up with your users and audience. You will have to first begin by analyzing the attendance that you got for your special event. Then you will have to assess the social media engagement quotient that you were able to generate from your experiential marketing event.
It becomes even more important to follow up with your attendees after the marketing event if you want to turn them into lifelong customers and want to make them feel that their attendance actually mattered to your event. You may also ask them to fill out a quick survey form so that you can understand their pain points and work on them in the future. This would show them that you are actually considerate of their preferences and in return you may also offer any reward points on subscriptions or coupon codes to further strengthen your relationship with them.
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