5 Reasons To Start Live Streaming On Social Media

Live Streaming & Experiential Marketing Services

Social media platforms allow every individual access to the world. Moreover, it allows businesses and brands to engage the audience like never before. Although blog posts and podcasts do bring in considerable traffic, the power of going live on social media is simply unparalleled. The world’s best experiential marketing agencies know the power of social media.

The customer outreach that a robust social media strategy can offer outshines other means of virtual or actual marketing. Nowadays, reaching out to an SEO expert is not enough to create a memorable brand presence. One needs to join hands with an experiential marketing service to really explore the horizons of marketing in the digital era. From social media integration and PR strategy to influencer marketing and branding, an experiential marketing agency could help your business to skyrocket.

5 Reasons To Switch To Live Streaming

When it comes to handling the social media image of your business, you cannot afford to overlook live streaming. Depending on the demographics of your target audience, you can either choose Twitter, YouTube, Instagram, or Facebook for your content optimization. That said, here are the top 5 reasons to start live streaming on social media platforms:

1. Dodge The Algorithm

Compared to your pre-recorded Instagram or TikTok reels and video clips, live videos tend to engage a lot more people than usual. There is a high value of live videos, according to Facebook, Youtube, and so on. So if gaining new followers and having more organic traffic to your website are some of your goals, then it is the right time to make live streaming a part of your social media strategy.

2. Budget-Friendly

When you are live streaming, your audience wants to know you on a more personal level. There is little need for any fancy background or advanced equipment to make an impression.

All in all, you just have to display the true values, ethics, and vision of your brand. All these factors make social media live streaming highly budget-friendly and worth the effort.

3. Connect Authentically

Live streaming lets you connect authentically with your prospective customers. The prospective customers who might have otherwise noticed your brand start taking an active interest in your mission. So, if making your brand appear to be larger than life is on your vision board, then add an immersive live stream (or two!) to your content creation and marketing plan.

4. Capture Interest

Unlike YouTube videos that are accessible anytime, there is a certain sense of urgency that comes with live streaming. Live streaming can capture almost 5 times more interest than the traditional type of content does. Business owners can greatly capitalize on the customers’ intent to not miss the show.

5. Inspire Conversations

When you are broadcasting your content in real-time, you can take instant feedback from your audience. The customers will let you know what is working and what isn’t. Furthermore, you can also fine-tune your content and improve its quality so that your audience can relate a lot better.

On a Final Note

Live streaming with another influencer in a related industry could make a great difference to your overall social media strategy. Moreover, it exposes your brand to an entirely new audience. So if you are planning to start live streaming soon, make sure to promote the event well in advance so that your target audience knows when and how to attend your live stream. So start streaming and start advancing!

Experiential Marketing in 2021 – 3 Tips to Bring the Crowd Back

Right now, there is a rising number of people who would not be interested in going to any get-togethers or public gatherings. They are still very much careful about where they step and what they step into. This is actually a good thing but according to several experiential marketing agencies and marketers, it is going to be quite a challenge to get your target audience under one roof. Due to the social distancing norms that everyone has been following and very strictly, the trend has become more of digitizing marketing operations rather than making them more experiential in nature.

Do you know that close to 64% of Americans still support wearing masks in the public? This is not all. More than 63% of Americans think that wearing masks when they leave home is a very good habit. But who said that you cannot be successful in your marketing endeavor with covid-19 norms in place?

With 52% of Americans already feeling that returning to the pre-pandemic habits and conduct can be risky and over 46% of the citizens still practicing social distancing, it is still very much practical to plan a marketing event under controlled conditions and make it a success.

You will have to work with your event marketing agency to do the following as soon as possible:

1. Think About New Experiences With Social Media

You will have to come up with new experiences that involve not just your product but your influencers as well. If you have relied upon just one way for your consumers to experience your product, you can complement it by introducing new and innovative ways to consume it. You can involve social media celebrities and influencers for this purpose. Bring in new marketing experts to your thinking table and reach out to customers in real life as well as on social media platforms simultaneously. Create feeds of your prospects and existing customers trying your products and link them to your social media pages. Give discounts and cashback to people who connect with you on social media and spread the word about your product/service around.

• Be More Flexible

It is time to be more flexible with your marketing plan. We can look at the example of Ford. The company noticed that people had become less interested in small cars. The company realized it soon enough and started focusing on SUV sales instead. Their focus became the manufacturing and marketing of trucks and sports utility vehicles. By mid-2021, the market had shown a soaring interest in their electric and hybrid trucks.

• What Are Free Events?

The world is looking for free stuff. The year 2020 was all about financial losses and some very disturbing events that we just cannot get over. Everyone is looking for a fast way to make a quick buck. You can be the angel they have been waiting for. Give them free trials and discounted rates for your products and services. It is not only going to reflect positively on your reputation but will open up gates to an untapped market for your offerings. Ask your best experiential agency to come up with a plan that allows you to distribute free samples without running into losses. Come up with a policy for early birds and witness your brand flourishing despite the pandemic and its negative effects.

What Makes Brand Activation the Best Type of Marketing?

Companies compete with one another across the world and strive to establish their brand. This results in brands utilizing a range of marketing channels, approaches and tactics to establish their brand in front of their customers. The modern consumer wants to invest in a brand that they find engaging and personable.

Customers want to establish relationship with brands and need to align with the values of a company. Brand activation is a technique of marketing that plays a key role in helping a customer develop a personal connection with a brand. Brand activation agencies make use of events that help customers get a personalized brand experience that fuels their buying decision.

Let’s understand the chief reasons as to why investing in brand activation is a favorable move for a company:

A Tangible and Actionable Experience

Brand activation offers the company a chance to create an experience for their customers that they can take with them. When done in the correct manner, the events become memorable and in-person interactions drive action and impact the short-term and long-term customer purchasing experience.

Builds Trust in Brands

Brand activation companies offer brands the chance to meet their customers face-to-face and this helps in humanizing the brand. When people develop a personal connection with the brand, they are more likely to spend their precious money on its products/services. Face-to-face marketing also helps in building trust.

Improves content generation Brand activation helps in creating experiences that are powerful and unique and leads to customers talking about them and sharing it with others. Word of mouth helps a brand build trust and credibility among people. When people share their brand experiences on social media via posts or photos, they get your brand talking among people. This ensures that brand activation thrives for a long time. You set yourself up for a long-term engagement that drives purchase.