5 Reasons To Start Live Streaming On Social Media

Live Streaming & Experiential Marketing Services

Social media platforms allow every individual access to the world. Moreover, it allows businesses and brands to engage the audience like never before. Although blog posts and podcasts do bring in considerable traffic, the power of going live on social media is simply unparalleled. The world’s best experiential marketing agencies know the power of social media.

The customer outreach that a robust social media strategy can offer outshines other means of virtual or actual marketing. Nowadays, reaching out to an SEO expert is not enough to create a memorable brand presence. One needs to join hands with an experiential marketing service to really explore the horizons of marketing in the digital era. From social media integration and PR strategy to influencer marketing and branding, an experiential marketing agency could help your business to skyrocket.

5 Reasons To Switch To Live Streaming

When it comes to handling the social media image of your business, you cannot afford to overlook live streaming. Depending on the demographics of your target audience, you can either choose Twitter, YouTube, Instagram, or Facebook for your content optimization. That said, here are the top 5 reasons to start live streaming on social media platforms:

1. Dodge The Algorithm

Compared to your pre-recorded Instagram or TikTok reels and video clips, live videos tend to engage a lot more people than usual. There is a high value of live videos, according to Facebook, Youtube, and so on. So if gaining new followers and having more organic traffic to your website are some of your goals, then it is the right time to make live streaming a part of your social media strategy.

2. Budget-Friendly

When you are live streaming, your audience wants to know you on a more personal level. There is little need for any fancy background or advanced equipment to make an impression.

All in all, you just have to display the true values, ethics, and vision of your brand. All these factors make social media live streaming highly budget-friendly and worth the effort.

3. Connect Authentically

Live streaming lets you connect authentically with your prospective customers. The prospective customers who might have otherwise noticed your brand start taking an active interest in your mission. So, if making your brand appear to be larger than life is on your vision board, then add an immersive live stream (or two!) to your content creation and marketing plan.

4. Capture Interest

Unlike YouTube videos that are accessible anytime, there is a certain sense of urgency that comes with live streaming. Live streaming can capture almost 5 times more interest than the traditional type of content does. Business owners can greatly capitalize on the customers’ intent to not miss the show.

5. Inspire Conversations

When you are broadcasting your content in real-time, you can take instant feedback from your audience. The customers will let you know what is working and what isn’t. Furthermore, you can also fine-tune your content and improve its quality so that your audience can relate a lot better.

On a Final Note

Live streaming with another influencer in a related industry could make a great difference to your overall social media strategy. Moreover, it exposes your brand to an entirely new audience. So if you are planning to start live streaming soon, make sure to promote the event well in advance so that your target audience knows when and how to attend your live stream. So start streaming and start advancing!